30-second summary:
A popular hair care brand that went viral is actually a synthetic biology company that uses biotechnology to create sustainable and efficient hair care products. The company uses a type of biology called “protein engineering” to design hair care molecules that are better suited to clients’ needs. The company’s innovative approach to hair care has resulted in a loyal following and has attracted investment from prominent venture capitalists in the biotech industry. With its success, the company plans to expand its product line and explore opportunities to create sustainable, biodegradable materials for the beauty industry.
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